Hormones that determine financial behavior while making decisions under their influence

We are talking about hormones, those hormones that control our emotions and further behaviors.

Without awareness and without self -knowledge, they can destroy investments, consume entire salaries and eliminate considerable amounts from our account.

The four guilty are:

• Serotonin

• Oxytocin

• Dopamine

Stress hormone, discomfort:

1. Serotonin – also called The hormone of happiness, It is associated with feelings of realization, realization, recognition of merits by others, satisfaction, higher state.

We all have the natural need to feel special, that we are precious and that we deserve it. We can see the manifestation of this need in each of us, because it is universal together with the need to belong.

Financial parliament, the need for state validation can be very expensive. Starting from cheap things, a beautiful blouse and envious or admires of the other women / men with real financial catastrophes, houses, expensive jewels, holidays.

The car is one of the most trivial examples of confirmation of the higher state. We must admit that the feeling, when you enter your new and expensive car, is beautiful. And for many people, especially men, it is the way to show his special condition, above the others. There is nothing abnormal, just very expensive and you can pay many years of life for a validation.

For others, the house plays this role, a villa or an apartment in the north «says a lot» on how much I appreciate.

Christmas gifts or Christmas meal, the top that should concern something else, are unconsciously used to show superiority.

2. Oxytocin It is the hormone that contributes to the creation of friendship and love relationships, causes growing trust, loyalty and empathy

Ossocin can devastate our budget.

Colleagues go to the band to wear and you have to go so that they are not excluded. Everyone will discuss later, they will have common experiences to share and you will be outside.

You moved to the new expensive residential complex and now belong to a community, they are good people and with a lot of money, so you have to keep the puncture (monsters that you will be excluded. What to say about the boat you have just purchased to be part of the fisherman.

Depending on the group you belong to, you will find a change in your behavior financial. Not In vain it is said that we are the sum of the 5 people who spend most of the time.

3. Dopamine It is involved in the reward mechanisms, learning, memory, attention and is the basis of the body’s reward system. This hormore is the main responsible for the creation of addictions.

Dopamine is that thought that repeats himself «Bathrooms yes, I don’t deserve it too?», «So after so much work that I don’t deserve it?»

Example: From the pizza or from the tidy meal in the evening as a reward for the day, the new shoes, the new car, the largest house, the expensive holiday can continue.

4. Cortisone It is a hormone synthesized by the adrenal glands, it helps to control the blood sugar level, strengthen memory and help control blood pressure. The culmination is that, in fact, without cortisone we could not live, the simple fact that we wake up in the morning is generated by cortisone, its level increases in the early hours of the day and then decreases until the evening is prepared for sleep (circadian rhythm).

How do you take off your pocket money?

Black Friday is the best example, the fear that ends, that we will lose the unique offer, which we will remain with the suckers.

The «fear of losing» phenomenon is based on that feeling that you will remain outside, that you will miss the opportunity.

It should be noted that all advertising commercials mention «only now», «until the date», «limited stock», «unique offer». These have the role of activating cortisone and the feeling that if you don’t buy now, you will lose yourself.

Example: Knowing those real estate agents who, in sight, want to mention that there are some interested customers or that this is the last apartment available overall.

How can we manage our hormones and emotions when we buy / acquisitions?

• The first step is Acceptance of the discomfort. Accepts the unpleasant sensation when you do not do what your first impulse requires.

• Evaluate the immediate prizes compared to future prizes, According to the choice you make. If now I use the credit card on these sneakers, even if I still have 4 couples at home, next month / in the future I will have less money and I will have to give up … (I compile).

• It establishes an non -negotiable limit, decides an amount on which it cannot be purchased on the spot. Which, it is necessary to leave a minimum term for a few days for the analysis. Obviously the time of thought is aligned with the value of the purchase.

• Plan purchases, determines what you buy for the periods, including clothes, you can allocate a certain period for shopping and a related budget.

• Validate the choices with a rational person. It does not go to the friend who is as excited as the new iPhone, you go to someone more brain, you are sure you have such a person. Its role is to attract your attention to the disadvantages, on the negative parts of your choice, it will be a small cold shower for your emotions.

• If you know you have the short distance between the view, pleasant and given by the paper, do not go through places or access sites to try and test yourself.
  A alcoholic does not go to the bars to relax unless they want to hurt. This is how shopping, stay away.

As long as we live under the empire of emotions we will be at the timber of external stimuli and marketing campaigns.

«Between stimulus and reaction there is a space, in this it is our power to choose, freedom is!»

«Between stimulus and response there is a space. In that space there is our power to choose our answer. In our response our growth and freedom lies.»

«The man in search of the meaning of life» by Vickit Frankl.